Innovation and Digital Business

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Expert in Proptech, Innovación y Digital Business

How to optimize the use of new technologies in the real estate sector

The Proptech, Innovation and Digital Business (PID) Expert Program is an intensive program with which you will learn to get the most out of the innovations and new technologies available in the real estate sector. Innovation and the use of disruptive technologies are essential tools to understand the change in the business model of the real estate market. This evolution also implies a change in the way of building, designing, selling, renting and managing properties, which will be analyzed and studied in depth during this expert program by leading professionals in the real estate sector.

What PID gives you

01

Discover new digital transformation strategies to compete successfully.

Transformación digital. Experto en Proptech, Innovación & Digital Business - Real Estate Business School
Innovación en la empresa inmobiliaria. Experto en Proptech, Innovación & Digital Business - Real Estate Business School

02

Learn about the possibilities that Big Data, blockchain and new technologies offer you.

03

Analyze real and practical cases to apply marketing and technological innovations to your projects.

Realidad virtual y aumentada. Experto en Proptech, Innovación & Digital Business - Real Estate Business School
Únete a la mayor red de profesionales de la cadena de valor del Real Estate - Real Estate Business School

04

Join the largest network of professionals in the Real Estate value chain

01

Discover new digital transformation strategies to compete successfully.

Transformación digital. Experto en Proptech, Innovación & Digital Business - Real Estate Business School

02

Learn about the possibilities that Big Data, blockchain and new technologies offer you.

Innovación en la empresa inmobiliaria. Experto en Proptech, Innovación & Digital Business - Real Estate Business School

03

Analyze real and practical cases to apply marketing and technological innovations to your projects.

Realidad virtual y aumentada. Experto en Proptech, Innovación & Digital Business - Real Estate Business School

04

Join the largest network of professionals in the Real Estate value chain

Únete a la mayor red de profesionales de la cadena de valor del Real Estate - Real Estate Business School

Upcoming PID editions

Start date Campus Modality Schedule Calendar
Open enrollment LMS platform On-line You decide your schedule You design your calendar

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Who joins us

Testimonials and success stories

Faculty of Proptech, Innovation and Digital Transformation teachers

Virtual Reality and Augmented Reality technologies are going from being incipient technologies to mature technologies with a long journey and growth in various sectors. The real estate and construction sectors are not immune to this change and we will see how various processes within these sectors are profoundly transformed: We will understand how the devices can be used, how they impact various processes and their benefits.

José Antonio Lozano. Sales and Business Development Manager at Plain Concepts

Real estate networking

We are the only Business School specialized in Real Estate, which guarantees you to be in contact with more than 11,500 people from the entire value chain within our Ecosystem, thus promoting synergies with students, thanks to the digital tools used in the classroom, and with the rest of the REBS ecosystem in face-to-face and online meetings, masterclasses, project visits, lunches and other activities organized by REBS Alumni.

Who is PID addressed to?

To experienced sector managers and entrepreneurs, promoters, builders, managers of public social housing companies, technical teams (architects, surveyors, engineers, lawyers and economists) and other professionals linked to the real estate industry.

By training

Learn about the profile of the Proptech, Innovation & Digital Business Expert students according to the training they have completed.

By activity

These are the main activities to which the students who take the Expert in Proptech, Innovation & Digital Business are dedicated.

Methodology of the Expert Program in Proptech, Innovation & Digital Business

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TRAINING SESSIONS

In which the teacher will develop his subject and you can attend in person, streaming or online. You will receive the documentation in PDF. In online mode, you will be able to access the videos, recorded in 4K, and the documentation of each of the sessions through the virtual platform whenever you want and from wherever you want, being able to adapt the calendar to your needs. In person and streaming mode, you will receive the calendar once you formalize your registration. In this case, you will receive the documentation one week before each session.
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PRACTICAL AND REAL CASES

Discover the best tools, techniques and business strategies based on the use of Big Data, Data Analitycs that best adapt to your situation and learn the keys to manage them with the best guarantees.
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PRACTICAL APPLICATIONS OF NEW TECHNOLOGY

Learn about the different possibilities that virtual reality and augmented reality technologies bring to the real estate and construction sectors.
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IN-PERSON AND VIRTUAL MEETINGS

Every year, in-person and virtual masterclasses are held, which you can optionally attend to learn first-hand about the latest developments in technological innovations and digitalization, in addition to promoting synergies, business opportunities and networking among students.

Proptech, Innovation & Digital Business content

Innovation and Digital Transformation

  • Innovation as a strategy and competitive advantage
  • Types of Innovation
  • Corporate entrepreneurship tools
  • Innovation and transformation ecosystem of a real estate developer
  • Digital Transformation: Concepts
  • Digital Transformation in real estate companies

Proptech. The transformation of the real estate sector

Know what the possibilities of technological transformation are in the real estate sector.

Digital transformation should not be an end in itself but rather a tool to gain efficiency in business processes. We have to be clear about the path to follow to carry out the transformation, what the alternatives are, and what costs they have. In one class with a lot of interaction we will propose areas of improvement, technologies, experiences and keys for their adoption.

  • What is Proptech?
  • Areas of improvement within the real estate sector, its sections to improve and existing technologies.
  • Technology implementation matrix.

The digitalization of urban planning

Analysis and presentation of a digital tool, precise, powerful and easy to use, that accesses all properties and their associated urban planning information (Urban Planning Laws, PGOUs, cadastre,…) dynamically updated, and presented in graphic format.

Data Analytics

Show, through practical examples, the application of Big Data and Data Analytics as an innovation in the real estate sector and its use in decision making.

Big Data and innovation in the real estate sector

  • How to innovate?
  • What is Big Data and Data Analytics?
  • What examples of Big Data have worked in other sectors?
  • How to apply Big Data in the real estate sector?
  • What are the competitive advantages of the correct use of technology?

market navigator

  • How can I know what customers want?
  • Where, in what and when to invest?
  • How do I optimize the marketing of my assets?
  • Where am I compared to my competition?
  • How to improve my income statement?
  • Can I do things differently to gain a competitive advantage?

Virtual reality and mixed reality in the real estate and construction sector

Know the different possibilities that Virtual Reality and Augmented Reality technologies bring to the Real Estate and Construction sectors, reviewing the possibilities of the devices and use cases for them.

Virtual Reality and Augmented Reality technologies are going from being incipient technologies to mature technologies with a long journey and growth in various sectors. The real estate and construction sectors are not immune to this change and we will see how various processes within these sectors are profoundly transformed: We will understand how the devices can be used, how they impact various processes and their benefits.

  • State of the art of technology and market
  • A new way of marketing real estate
  • What will the construction process be like thanks to these technologies?
  • Creating new user experiences for the end consumer

Alternative Financing for real estate projects: crowdfunding and blockchain.

Learn about the possibilities offered by new alternative financing modalities, from crowdfunding (lending and equity) to the new business avenues offered by blockchain: tokenization of assets, ICOs and STOs.

The rise of Proptech has caused the appearance of a large number of technological platforms specialized in the financing/investment of real estate projects, through equity crowdfunding, crowdlending and crypto crowdfunding. The differences, advantages and disadvantages of each of these alternative financing systems will be analyzed and the possibilities they offer for the financing and marketing of real estate projects will be especially discussed.

  • Crowdfunding: concept and types of crowdfunding.
  • Equity crowdfunding and crowdlending: legal aspects and conditions of the PFP. Practical examples and main platforms.
  • Blockchain: concept and possibilities offered by DLT technologies.
  • Tokenization of real estate assets: legal aspects and differences between the different types of tokens. Practical and main examples Real Estate Blockchain.

The IoT, connecting properties to the internet to obtain their maximum potential.

Know what IoT is, its different applications, and how it is adding value to the real estate sector through its products and services.

We live in a digital revolution, where part of this includes connecting more and more “things” to the internet to obtain not only information in real time, but also to be able to act on them at any time and from any place.

  • What is the internet of things?
  • What are your use cases?
  • How does it apply to the real estate sector?
  • What are its advantages?
  • Is IoT just products? What type of services are being created?
  • The present and future of IoT.
  • Real and personal practical case: HOMYHUB, creating new generation services.

Real estate innovation at the service of the growth of your business

Learn about the new marketing tools in the new construction sector in the real estate sector in 2019, from the model in the real environment to the immersive visits in your future home.

3D really helps to better qualify the client’s need. But when layered with customer relationship management and business management tools, it can accelerate the sales cycle.
It’s simply about putting the customer at the center of attention and allowing the team to do what they do best: sell!
A collaboration platform will be introduced to drive sales and marketing business and create a personalized relationship with the customer.
Innovation is finding simultaneous management on a single platform:

  • The Customer at the center of the strategy
  • Digitization of the customer journey
  • Differentiation comes through personalization
  • Sales space innovation

Registration process

1. Send registration

If you are interested, you must complete and send the registration before the deadline, indicating the modality and the reason why you want to participate in the Proptech, Innovation & Digital Business Expert program.

2. Place confirmation

The Program Director will contact you confirming your place reservation. If necessary, he will request the information he requires to confirm that you have the necessary training and experience for this program.

3. Formalize registration

Once you receive the email confirming your place from the Program Management, you will have to formalize the registration before the indicated deadline, sending by email the proof of the transfer and the payment method you choose.